Ifenkili – Uhuru

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We are of African roots. We are a vibrant, happy people. Our culture puts family first and believes our neighbors always have a helping hand. We are more than our stereotypes. We are more than the stories created from an outside perspective. We are unique, diverse countries brought together by the respect we hold in sharing a collective history. Our countries have issues, yes, but we also have powerful influencers in art, history, science, and technology. This is the first of our series that will take a deeper look at popular “African” assumptions. Don’t all Africans speak the same language?...

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In light of celebrating our rebranding, we want to take a moment to highlight our Creative Coordinators! Lovelyn Legerme and Judah Masilela are the minds that help make this possible. Love is a fourth-year Studio Art major at the University of South Florida. Her passion for creating has helped bring Uhuru to life as a brand. Her photography truly captures the feeling wearing Uhuru brings; it expresses confidence, style, comfort, and – of course – freedom. She owns every shoot she does with the ability to take command while making everyone feel at home. When asked about her experience with...

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Izuchukwu Madubueze is the creative genius at the heart of Uhuru. He is the vision behind the clothing and the man that brings all the pieces of the business together. From the first piece of clothing he made for himself, Izu’s eye for design made a statement. Almost immediately, supporters started to ask how they too could add items to their wardrobe with his touch. Demand flowed in for anything from special events to everyday pieces with multiple uses available. Izu does not just stop at design. He has overseen and had a hand in every piece that has gone...

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Uhuru was born from the essence of African and African-American creatives, designers, artists, and entrepreneurs. These men and women are the innovators bringing African culture to center stage in a Western world. From its start, the purpose of Uhuru has been to push boundaries to expand the freedom of thought and self-expression. A small team with only $300 and an apartment as a studio took a chance. Fashion is just the first part of the journey, but creativity and the authentic representation of one’s true self will always be at our core. The message has always been freedom. Freedom is...

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The world of Uhuru is always changing. Every level of our team is composed of hardworking, passionate individuals.   We are fashion, yes. But we are also thinkers, motivators, scholars, and visionaries. Our visions come alive in photography, design, writing, and many other mediums. Our team is something to admire. This is a look beyond the clothes. This blog is your view inside the collective creative journey. The team has walked many paths to get to where we now are. We are not one single nationality, ethnicity, age or gender. Our blood is African, Caribbean, American, and Latino. We are...

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